Antecedents of tourism destination reputation: the mediating role of familiarity

Title: Antecedents of tourism destination reputation: the mediating role of familiarity
Creator: Marinao Artigas, Enrique; Vilches-Montero, Sonia; Chasco Yrigoyen, Coro
Relation: Journal of Retailing and Consumer Services Vol. 26, p. 147-152
Publisher Link: http://dx.doi.org/10.1016/j.jretconser.2015.06.005
Publisher: Elsevier
Resource Type: journal article
Date: 2015
Description: This study aims to test whether cognitive perception and affective evaluation of a tourism destination are significant antecedents of its reputation; and whether this relationship is mediated by familiarity. The proposed model was tested among 750 participants and results revealed that 40% of a destination's reputation is explained by familiarity. Familiarity in turn, is explained by cognitive perception (43%) and affective evaluation (14%). Findings confirmed the mediating role of familiarity in the relationship between cognitive perception, affective evaluation, and destination reputation. Given the important mediating role of familiarity, the various stakeholders in the tourism industry should strengthen familiarity in order to develop and enhance their reputation.
Subject: destination reputation; familiarity; cognitive and affective evaluations; tourism; mediation anlysis
Identifier: http://hdl.handle.net/1959.13/1314748
Identifier: uon:22819
Identifier: ISSN:0969-6989
Language: eng
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